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We’re a small, family-owned business, founded in 2018 after we realized how much money is spent and landfill waste created during potty training.
We adore dogs, and want to offer them only the best. But we wondered... does ‘the best’ have to cost the earth?
It turns out the answer is no.
We offer reusable dog training products that help to nurture happy & healthy dogs, whilst working to protect the environment too.
Our puppy pads are practical, easy to use, safe, environmentally conscious - with a little personality thrown into the mix. Yet that’s not all they do; our pads are also designed to have a positive impact not only on your dog but you too.
We’re here to help you feel calm, in control and supported when it comes to managing your pet’s hygiene. (With the added bonus of protecting your floor too!)
Likewise, in our mission to offer mindful products for conscientious pet owners, we aim to reduce the environmental impact of our operations wherever possible & regularly reassess our procedures to reflect this.
Our Reusable Potty Pads are OEKO-TEX® Standard 100 certified, ensuring they are safe for the home and free from harmful substances. Our pads do not contain any PVC, phthalates, BPA, or other potentially dangerous chemicals.
The simple answer is because… we love dogs, of course! We are passionate about the lives of dogs and their owners, and about strengthening the bond between you both.
We design our products to improve the experience of dog ownership, by making potty training easier to manage. Because we’ve been there. We know that raising a pup or taking care of an older animal can be stressful at the best of times, so if we can help alleviate even some of that pressure - we call that a win.
Our vision is to support pet owners around the world to revolutionize potty training. To make it a successful, fulfilling and positive experience. We want to support passionate animal lovers who care about their furry friends, and the earth they live on.
We take our relationships with our dogs seriously. And we take our relationship with our customers seriously too. Though we won’t throw any sticks for you...
What we will do is offer seamless service. We aim to act with transparency and integrity at all times, providing you with the best customer experience possible. Because as dog lovers, we simply get each other.
In everything we do, we do our best to ensure our customers feel both heard and supported. So if you ever have any questions or concerns, make sure to reach out. We’re all ears!
Our customers are part of our community. One that is inclusive, open-minded and promotes the constructive interaction between animal-lovers. (That’s cute puppy videos, mostly.)
The purpose of this community is to motivate and reassure all dog owners, to help them feel confident in their skills and abilities, encouraging the sharing of knowledge, questions or insights. We will do our part to share helpful information that can lead to a better relationship for you and your dog & we’ll keep thinking ‘outside the crate’ to bring you great content.
And, of course, maybe we’ll share a cute puppy video or two every now and again...
Through using our platform to educate and inspire, we aim to share the research behind effective dog training & spread the word that potty training can be a painless, positive experience. One that can bring owners and their pups together, not drives them apart.
We often share useful articles to help our passionate community learn all the facts and behavioural expertise they need to raise great fur-kids. Our message is this: Good Vibes Only.
We also offer our customers the opportunity to contribute to worthy animal-focused causes with each purchase, working to provide safety, security and enrichment to dogs around the world. Because every tail on this planet deserves to wag. We introduced this scheme to help empower owners & to allow each of us the opportunity to make purchasing choices that align with our values.
Dr Linda Simon MVB MRCVS is a locum veterinary surgeon who has worked in London for the past 12 years. She graduated top of her class in small animal medicine from UCD, Dublin. She is currently a member of the Royal College of Veterinary Surgeons.
Linda has a strong interest in geriatric dog care, endocrinology, nutrition, and allergies.
She is a frequent contributor to veterinary and pet magazines, and is the author of Puppy Perfect, an evidence-based book about raising a happy, healthy dog.
In her spare time, Linda enjoys baking, yoga and running around after her two young children!
Together, we are advocates for the cultural shift away from wasteful to mindful. And for waggy tails everywhere.
We’d love to welcome you into our pack, so make sure to follow our socials & check out our blog section for all our latest resources (updated regularly!)
With each purchase, you contribute funds for charities focusing on helping animals in need and preserving our environment.